 Cliff
Shelby
Cliff Shelby looks at the outdoors differently. Some folks might even
say from the bottom up. Perhaps it’s from the bottom of a cold river
with his waders full of water. Or looking up from a creek bottom at his
overturned canoe. Maybe from a stuck and high centered 4WD in a swampy
river bottom or while doing a "one-legger" down to the deep bottom of a
moose track in a swampy lake in Canada. He sees things with a humorous
flair and likes to draw cartoons about outdoor people and things.
 A resident of Flippin Arkansas, for over 20 years, Cliff has spent
his professional life working in advertising and public relations.
Following a tour of duty in the Strategic Air Command, he studied at the
School of the Art Institute of Chicago and later received a BS degree
from Louisiana Tech University in illustration and advertising design
with a marketing minor.
He has drawn the "Harry ‘N’ Charlie" cartoons for BASSMASTER magazine
since 1971 and is also a freelance writer, photographer and illustrator.
He has handled award winning advertising and product photography as well
as outdoor press relations for both Bagley Bait Co. and Ranger Boats.
 Cliff and his computer graphic designer wife, Karen, work from their
home office. They have years of design, illustration, cartoon,
photography, copy writing, advertising and marketing experience. Using
these talents, they specialize in design, art and materials supporting
the outdoor industries, as well as working with a diversified group of
clients including industrial manufacturers, retailers and financial
institutions producing brochures, logos, package designs, and
point-of-purchase displays.
Their
company, C. Shelby Communications & Design, is a
Southeastern
Outdoor Press Association (SEOPA) Corporate Member, Cornerstone
Corporate Member of the
Professional Outdoor Media Association (POMA) and Corporate Member
of
Western Outdoor Writers (WOW). Cliff is a Charter
Chairman of the Board for the Outdoor Journalist Education Foundation of
America (OJEFA). He served as Past President
of SEOPA and Outdoor Writers Association of America (OWAA). |
|
 Karen
Shelby
Karen Shelby is a graphic designer with an outdoor flair. Her love of
the outdoors, wild game cooking, gardening, flyfishing and birding
blended with her training and education as a designer have resulted in a
home based business she shares with her designer/cartoonist/writer
husband Cliff.
Born and raised in Arkansas, she holds a B.F.A. degree in fine art
with an emphasis on graphic design. While in college at Oklahoma State
University in Stillwater, OK, she minored in advertising/public
relations to help offset her design degree with practical applications.
Since graduating college in 1983, Karen has pursued several careers
throughout the southern U.S. and overseas, to include, computer graphic
designer/illustrator, instructor for ad copy and layout at the
University level, clothing designer/ entrepreneur, free-lance graphic
designer, traffic/production manager for advertising agencies,
illustrator for an Army Training Resources Center in the European
theatre, as well as a production artist for a daily newspaper.
Karen has won numerous awards for excellence in advertising design
over the course of her career and, along with husband Cliff, was most
recently awarded by SEOPA, second place in the Best Industry Public
Relations category for their “Planning and Managing Environmentally
Friendly Mountain Bike Trails” 60 page brochure, produced for Shimano,
Arizona State University, Northern Arizona University and U.S.
Department of Interior Bureau of Land Management, Arizona State Office.
They also placed second for their Outdoor Entrepreneur Project,
self-promotion brochure.
Previous SEOPA awards included second place in the Best Industry
Public Relations category for their “Shimano Water Weigh-In System” 28
page brochure, produced for Shimano Canada., third place in the Best
Electronic Publication category for their layout/design and
illustrations for “The Kids Guide to Catching Backyard Bait” featured on
the “Take Me Fishing” Web site for the
Recreational Boating and
Fishing Foundation, of Alexandria, VA, first place for their Outdoor
Entrepreneur Project (self-promotion brochure) and third place in the
Industry Public Relation Program category for their “Canada’s Outdoor
Heritage” brochure.
Karen’s diverse experiences have garnered her specialized skills
working with printers, production houses, photographers and estimators,
as well as clients. She is a Certified Master Gardener and writes a wild
game cooking column for the local paper.
 She
lives and works at home with the love of her life, Cliff Shelby, and her
favorite dog Oliver in the beautiful Ozark Mountains just minutes away
from Bull Shoals Lake and the famous White River. |
